In order to be able to place your trust in a company, it is important to know the people and values ​​behind it. 

Peter Spiess, CEO, digital expert: "Every idea is initially valuable - but ultimately it is measured by the commercial success of its implementation." 


Peter Spiess, CEO

Peter Spiess is an expert in digitization and business development.

Sandra & Tom

Assistant desk

Andreas Palli

Advisory Board | Cologne, DE

Can Merth

Advisory Board | Vienna, AT

Chris Radda

Advisory Board | Vienna, AT

The founder story

"The result of our actions shapes our relationship to time." Peter Spieß: CEO, ideas business GmbH

When Peter Spieß needs a really good idea - and above all the right idea - he is drawn to his family or to the Schönbrunn Zoo. Here he can observe the evolution in all its diversity live, the head clears, the thoughts bubble.

His credo: Every idea is first of all valuable - but finally it is measured by the business success of its implementation.

The passionate entrepreneur has found his vocation in sound innovation support: as a creative entrepreneur with a down-to-earth approach, always oscillating between innovation, do-it-yourself and love to accompany and implement on the market.

This is also shown in his CV: When he was young, the son of a medical officer and a teacher wanted to prove that he was a successful company that could be created out of nothing: “I have always been performance-oriented, ambitious and extroverted. I wanted to see where I was going when I was on my own and turning my passion into my job, ”he says. In 1993, at the age of only 21, the student of sports and law and enthusiastic tennis players and swimmers founded the first tennis, sports and leisure school (TSF school) in the Murau region. He created a job for himself, "because there were hardly any job profiles for sports scientists," he says. Back then, it was still relatively easy to go into an unprocessed market without competition with a unique selling point. "Today, in the context of digitization and global markets, it's more complex," he says. And that is precisely the challenge that he is happy to take on when he accompanies entrepreneurs, their products and services as sparring partners.

Tennis camps, swimming lessons and performance training

After having successfully offered tennis camps, swimming courses and performance trainings in eleven localities with his sports school "TSF School" for some years, Peter Spiess moved to Vienna after completing his law studies: he completed his judicial year and took a job offer in Europe 's largest year in 2000 Large-format printing company Eclipse to, for the time being as a seller. After just two months, he rose to become commercial director of the Vienna office for the Austrian market. After four years and a merger with the Société Générale as the main owner, he also took over a commission for the management in Berlin for the German and Swiss area. The most fun was to deepen customer relations with innovative ideas and exciting customer events: one Ski race on the Kreischberg, an entertaining creative event in the Urania and customer visits with Asian specialties in Berlin - a refreshingly different way of customer loyalty in the printing industry. When it comes to customer acquisition, Spieß is increasingly relying on the integration of digital and automated processes. In marketing, too, he begins to narrow down his own target group with digital advertising banners and to get to know them better.

Top performance, innovations and digital and measurable results

Peter Spieß, as a digital expert, integrated the digital business world and the associated measurability of entrepreneurial measures very successfully. In 2003 he founded a consulting company, which in 2004 became the “advantages” agency in Geneva. In 2007, ideas consulting GmbH emerged from this, within the framework of which he also coached top athletes in matters of high performance. In 2011 he started with the headhunting brand and innovation "Interim Management Woman" to attract women for temporary top positions.

The digital measurability of the future potential of business ideas, products and services

Today's specialization of IDEAS BUSINESS GmbH is on of digital innovation development  and thus on professional support in the offline and online development process of business ideas and sales partnerships. The use of high-quality evaluation methods for people and teams also play an important synergetic role in this context.

Digital Business Agency>

With the brand IDEAS BUSINESS and IDEAS DIGITAL  , Peter Spieß sets a sign of the times. With his team of experts, he supports innovative companies in turning good ideas, products and services into successful business in which, as a digital expert, he integrates the right digital building blocks into his customers' business - clearly, measurably and sustainably.

Editor: Nicole Thurn,  newworkstories